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MBA

MBA with a Marketing Specialization

Earn your MBA with a Marketing Specialization

Stand out to employers in today's dynamic business world with a Master’s in Business Administration with a Marketing Specialization from our Keller Graduate School of Management. Our Marketing Specialization can equip you with next-level knowledge in business marketing as well as the high-level skills employers in this field seek. You’ll also develop your leadership and management capabilities to prepare for the workforce of the future.

Get to know our Marketing Specialization

Our Marketing Specialization focuses on building and developing sound marketing plans for today's evolving economy and business technologies. Your curriculum covers a variety of pertinent marketing topics, including market segmentation, sales management, search engine optimization, channel distribution, and advertising across mediums.

You’ll also learn to leverage AI tools to enhance consumer insights, market segmentations, data analytics, and more. Our knowledgeable faculty provide real-world industry insights to help you better understand how to lead in the marketing space.

Classes start on May 4, 2026
Request info
Course waivers at Keller

Master’s advantage: Are you eligible?

If you’ve earned an undergraduate degree in business or technology, or a degree with a technology specialization, you may be eligible to waive up to 3 courses (or 9 credit hours). We call this our Master’s Advantage. With these prior learning credits,1 you can earn your graduate degree with fewer courses, allowing you to put your master’s degree to work even sooner.

Accelerated Schedule2
1 year
4 months
Average 10 credits per semester
OR
Normal Schedule3
2 years
8 months
Average 6 credits per semester

Accelerate on your schedule

Choose the schedule that best fits your goals and commitments. You can earn your Master’s in Business Administration in:

  • As little as 1 year and 4 months with an accelerated schedule2

  • Or 2 years and 8 months with a normal schedule3

2Accelerated schedule requires at least 9 credit hours of prior learning credit. Assumes completion of 3 semesters, enrollment in an average of 10 credit hours per semester and continuous, full-time year-round enrollment with no breaks per 12-month period.

3Normal schedule does not include breaks and assumes 3 semesters of year-round, full-time enrollment in an average of 6 credit hours per semester per 12-month period.

  • 01 Knowledge & skills
  • 02 Career opportunities
  • 03 FAQs
  • 04 Catalog download
Knowledge & skills

What you’ll learn

Our MBA with a Marketing Specialization covers the following skills and topics:

Professional communication

Develop and demonstrate professional communication skills and tools to support business needs.

Marketing research

Learn to gather and analyze data to support marketing decisions, explore quantitative and qualitative research techniques, and study the role of tactical and strategic research and analysis in supporting business decision processes.

Digital marketing

Examine digital marketing as a contemporary business discipline and the use of digital media as part of a comprehensive marketing plan that includes website and blog publishing, social media and email marketing, digital behavior tracking, artificial intelligence, and web analytics.

Accreditation matters

Being accredited means we’ve met rigorous quality standards and are committed to giving you the education you deserve. Our accreditations and recognitions include:

  • Accreditation Council for Business Schools and Programs (ACBSP): Our Master of Business Administration is accredited by ACBSP, acbsp.org, demonstrating it has met standards of business education that promote teaching excellence. Learn more about program outcomes and student achievement.4

  • The Higher Learning Commission (HLC): Institutionally, DeVry University is accredited by HLC, www.hlcommission.org. Our Keller Graduate School of Management is included in this accreditation.

Student Achievement
At-a-glance
Career

Job opportunities with an MBA Marketing Specialization

Graduates of our MBA with a Marketing Specialization may consider careers such as:

  • Advertising

  • Brand manager

  • Marketing manager

     

     

  • Market research analyst

  • Product manager

     

  • Promotion and public relations

  • Sales

  • Social media marketer

     

FAQs: MBA with a Marketing Specialization

What is an MBA in Marketing?

An MBA in Marketing is a graduate-level business degree program that emphasizes both business administration and marketing skills. Here at DeVry, our MBA with a Marketing Specialization covers a range of both business and marketing subjects to help you develop proficiency in both areas.

What can I do with an MBA in Marketing?

An MBA in Marketing can help you prepare to pursue a career in either business or marketing. Our MBA with a Marketing Specialization helps you build your understanding of marketing strategies and tactics, while our core MBA curriculum helps you improve your business administration knowledge. By combining these disciplines into a single degree, you can develop your abilities and may be able to pursue a wider range of career options.

What is an MBA in Marketing vs. a Master’s in Marketing?

An MBA in Marketing and a Master's in Marketing have some overlapping elements, particularly their focus on building marketing skills. However, a Master's in Marketing program will have a greater focus on marketing courses, while an MBA with a Marketing Specialization will typically contain both business administration and marketing courses.

Is marketing a good career?

Yes, marketing can be an excellent career option if you are interested in learning how to improve brand awareness and engage customers. Careers in marketing frequently combine analytics, business skills, and creative thinking, resulting in a dynamic, multifaceted career that has a lot to offer if you are looking to put your business education to good use.

Can you earn an MBA in Marketing online?

Yes, you can earn our MBA with a Marketing Specialization online or in a hybrid format that combines online learning with an on-campus experience.5, Either way, we are here to help you learn in a way that fits your schedule.

What are admissions requirements for an MBA in Marketing?

The admissions requirements for our MBA with a Marketing Specialization here at Keller include having previously earned a bachelor’s degree from a university-recognized institution. You may also have to meet a few other requirements including achieving minimum test scores, meeting GPA minimums, and demonstrating math and language proficiency.

At Keller, our streamlined admissions process requires just a few simple steps, helping you to keep your graduate education plans moving forward. Read more about admission to our graduate programs.

What is the expected job outlook for professionals with an MBA in Marketing?

The expected job outlook for professionals with an MBA with a Marketing Specialization is positive: While actual local growth may vary, the Bureau of Labor Statistics projects employment of advertising, promotions, and marketing managers to grow by 6% nationally between 2024 and 2034.

Academic Catalog
2025–2026 academic catalog
View academic catalog
Program overview
View program guide

1Eligibility for and application of course waivers vary based on the type and level of course, credit earned, enrolled location and/or state of residence. For more information, please refer to the Course Waiver section of the Keller academic catalog.

2Accelerated schedule requires at least 9 credit hours of prior learning credit and assumes completion of 3 semesters, enrollment in an average of 10 credit hours per semester and continuous, full-time year-round enrollment with no breaks per 12-month period.

3Normal schedule does not include breaks and assumes 3 semesters of year-round, full-time enrollment in an average of 6 credit hours per semester per 12-month period.

4Conferral and assessment data is available for all DeVry and Keller ACBSP-accredited programs. For a full list of our ACBSP-accredited programs, visit our Accreditation page.

5Program, course, and extended classroom availability vary by location. In site-based programs, students will be required to take a substantial amount of coursework online to complete their program.