Students at DeVry University combined classroom skills with real-life business experience for their Senior Project Showcase on Feb. 10.
More than 60 seniors in 16 groups presented the projects they have worked on for the past several months, which focused on creating business solutions and marketing plans for local small businesses.
“Students really get to showcase their talents,” associate professor Deborah Helman. “And it’s important to demonstrate to our local community that we can build relationships with our local community.”
Nilsa Martinez of Bayonne, Kristina Oriscak of Toms River, Nicole Palevo of Sayreville, Hannah Jae of Hasbrouck Heights and Carlton Dean of Somerset worked on redesigning a website for Xtreme Dezines, an online home-based business.
The client has been selling custom jewelry and handbags for four years, but after leaving her full-time job, she is now making this her occupation. So, the group created a website, promotional plan and accounting software to help her better establish her company.
“She wanted to gain revenue and market sharing, so in order to do so, we wanted to get her products out there … to promote as well as gain additional market shares and a customer base,” Martinez said.
The students created brochures and fliers to distribute at craft shows, which the client had never been involved in. She had been selling her merchandise through third-party vendors.
“This gave us a lot of insight into the real world because we had the capacity to work as a team… on a different level,” Martinez said.
“We know what to expect after school has ended,” Palevo added.
Above: DeVry University students Sarah Mirza (l-r), Lisa Turchi and Samina Ali make the final adjustments to their artwork for the Senior Showcase on Feb. 17.(Photograph courtesy of Jeff Granit, North Bruswick-South Brunswick Sentinel)
To read the full story written by Jennifer Amato in the North Brunswick-South Brunswick Sentinel, please click on the link below.
nbs.gmnews.com/news/2011-02-24/Front_Page/DeVry_Univ_holds_Senior_Project_Showcase.html
